Saint-Tropez has had a unique relationship with fashion since the dawn of the 20th century. Claire Vachon moved here in 1919, and in the 1950s her daughter Manine developed collections imbued with sunshine and a Mediterranean spirit that intoxicated the new wave. This simple yet elegant style was typified by pieces like the gingham dress made famous by Brigitte Bardot. New designers set up shop alongside the port in the 1960s, including Albert and Vicky Rémy, who founded "Choses". Saint-Tropez's love story with fashion continues today with fashion shows, photo shoots, and advertisement campaigns by prestigious brands.
To take home some of that glamorous elegance, explore the boutiques on the Place de la Garonne, Rue Gambetta, and Rue Allart, along the port, or at La Ponche. You will find major luxury brands like Vuitton, Dior and Hermès, as well as trendy young designers. The village is also home to jewellery, leather goods and accessory shops so you can channel the elegant spirit of Saint-Tropez down to the last detail. You'll soon see that the town's image as the festive, carefree, and brilliantly luxurious star of the gulf is as fresh as ever !
Saint-Tropez is a fashion hot-spot and a key destination for shoppers! It is home to luxury stores, designer workshops, art galleries, and a host of boutiques selling different accessories...Find out more
The port, which was historically the economic heart of the village, is now a pleasure port. It's the perfect spot to take a walk and admire the magnificent yachts anchored there, or to watch one of the many sailing events it hosts.Find out more
The back country has some lovely surprises on offer. Discover the exceptional natural setting of Ramatuelle, with its sweeping views of vineyards, pine forests, and the unspoiled Mediterranean capes. Gassin, ranked as one of France's most beautiful villages, will take you back to the Middle Ages with its authentic atmosphere.Find out more
While the village dates back to antiquity, it did not become prosperous until the late 15th century. Maupassant and Signac were struck by its beauty and helped make the village famous, a reputation which was reaffirmed and spread internationally in the 1950s.Find out more
Saint-Tropez loses none of its daylight charms when the sun goes down. Take advantage of the warm summer nights with a vast array of nightlife: café terraces, musical bars, clubs, parties, and more...Find out more
The Gulf of Saint-Tropez boasts a truly breath-taking coastline. Choose between the beaches at the heart of the resort and the smaller, more isolated inlets near the Pointe de la Rabiou. In Ramatuelle, the famous Pampelonne is beach not to be missed.Find out more